Local SEO Sydney is the wave of the future. Nowadays, people in Australia are glued to their mobile devices all the time and are looking for services and products near them now more than ever. People who are still stuck in the era of pre-mobile are likely to be left behind businesswise unless they ramp up their efforts for local SEO. Unfortunately, a lot of small business owners have no clue how local SEO works. They end up making mistakes that can set them back in doing business. Here are some reasons why small businesses fail at local SEO.
Outdated or incorrect information
Local SEO involves a lot of things and one of the most important things with local SEO is being consistent with your contact information. If your contact information is all over the place but it is inconsistent then you are doing nothing because your rankings will be greatly affected. You need to ensure that you check every outlet where you have listed your address, whether it is Facebook page, business directory and your Google my business address, and make sure it is accurate and consistent.
Not having a Google my business page
If you are familiar with local SEO then you might be taking your Google my business page for granted and this can harm your business. However, there are still a high number of businesses who do not have one setup. It may be ignorance or just because they do not see the benefit of having Google my business page. Whichever the reason, many small business owners don’t understand the importance of Google my business page and are absent from Google business directory. If your SEO agency in Australia doesn’t know the benefit of this then you need to tell them.
Other business owners wrongfully believe that the information generated by local searches come from their website. This is not true because all the listings in local search results come from My Business Page contact information. If you do not have one then you don’t have any chance to rank highly locally. You need to create one immediately and it will only take a few minutes to complete. All you have to do is to ensure that you do not skip the verification at the end as it will be used to authenticate your address.
No going the extra mile to get good reviews
If you want your search engine rankings to improve then you need to invest in reviews. Sites at the top of the search engine ranking not only have more reviews but also have good reviews. If you have bad reviews for your website then you will have no choice but to address your recurring problems and also to commit to quality. Do not be afraid to respond to negative reviews and don’t do the mistake of trying to be defensive. Show that you are listening to the concerns of your customers and are ready to make changes. If you want your local SEO Sydney to improve then you should find a way to get reviews for your business.