If you own a video production firm, it is important to understand some of the most common mistakes that video producers make and how to avoid them. A lot of people think that they can save money by producing their own videos. However, if you are not experienced or if you don’t have the right equipment to produce videos, you can end up making mistakes that could damage the reputation of your company. Being well-prepared for anything that may go wrong will ensure that your production goes smooth. Here are some common mistakes that video producers make. 

Poor audio quality

Producing videos with poor audio distracts a great video and can make a video unwatchable. You should therefore use a shotgun mic or lavalier or any other type of quality recording microphone to enhance the quality of your video especially if you are currently only using the built-in camera mic functions of your DSLR cameras. However, mics are not the only items that can cause problems with your audio. You need to do your research on creating quality audio for video production. This will ensure that you do not end up redoing recording work. 

Selecting cheapest services available 

It is understandable you want to reduce costs wherever possible and, in some cases, you can do quality work cheaply. But for the most part, Cheap services will only result in cheap results. The best thing to do is to find a professional video productions company that can meet your budget and check their references. If the production company works cheap but does not provide high-quality services, there are high chances that they will have some negative comments or reviews. A company that has a lot of positive reviews and still meets your budget may be the best choice. You need to keep in mind cheaper doesn’t always mean better. 

Too much information or not enough information 

Getting the median for information is very important. A video that stretches on too long will result in viewers getting bored. They may even quit watching the video once that happens. Also, too much information can cause information overload. It will make the viewer confused. At the same time, you should avoid too little information as it can cause viewers to click out because they are not getting enough details. An average marketing video should last between 1-2 minutes. 

Most viewers quit watching commercial videos at around the 2-minute mark. The simplest way to get the right length for your video is to directly and briefly focus on the three main selling points of your service or product. 

Lack of call to action 

Any video productions firms irvine should know that the purpose of a marketing video is to attract more sales. Just giving the viewers information about your service or product is great, but without a proper call to action, viewers will not know where to go to benefit from what you are offering or how to buy it. You do not want your viewers to watch the entire video only to click out. Make sure your videos have a call to action.