Keyword research is one of the most important SEO New South Wales activities, which has a huge impact on the long-term success of your SEO strategy. However, it happens that when analysing SEO keywords, people forget a few basic things. As a result, they do not achieve their expected goals – not having their website appear in search results. This means that they do not increase conversion or traffic rates. That is why we will present the most common mistakes you should avoid during research for keywords. If you are aware of these common mistakes then you will be able to conduct successful keyword research.

Focusing on irrelevant keywords

If you select the wrong keywords that don’t meet the expectations of your potential users then your search engine optimisation strategy will be worth nothing. It may sound cliché, but a lot of people forget about it – they select the wrong keywords that will not increase their traffic on the site. It is important to avoid using keywords that users and potential customers don’t use.

Ignoring long tail keywords

Some people ignore long-tail keywords and build their SEO strategies on unrealistic keywords. This is one of the top mistakes that will prevent your site from appearing in search engine results. However, this rule applies to most sites. If you run a small clothing store online, you do not really have enough chance to appear in the top ten search engine results on such general keywords as shoes or dresses. This is because these keywords are too competitive and worldwide brands are already using them. A good SEO agencyshould know this and target long-tail keywords that are less competitive.

Not doing a competitor analysis

Doing a competitive analysis is essential if you want to implement an effective SEO strategy. This allows you to watch out for your competitors and know the products and campaigns they are introducing and have a better chance of not remaining behind.

If you want to analyse your competitors then you should check on which keywords they rank for in search engine results. There are a lot of free tools you can use to determine this.

Ignoring search intent

You may have heard of the term search intent. If you still do not know what it means and its impact on search engine optimisation then it is time to find out. Search intent is the purpose for which people enter a given keyword in search engines. A search engine should respond to the needs of the users so that they can find the answer to what they are looking for. Are they searching for a product, service or information about a product or service? If you know the search intent, you will be able to understand your users better and choose the right keywords for your SEO strategy.

Focusing on one keyword

When implementing SEO New South Wales, there is no need to focus on just one keyword. This is a common mistake that people make but this way, you miss the chance to rank higher on other similar phrases and keywords.